‘We are quirky and imaginative’: how Hull KR won the treble and world title

Guardian Sport

by Gavin Willacy

February 26, 2026

AI-Generated Deep Dive Summary

Hull Kingston Rovers (Hull KR) have achieved an extraordinary feat by winning a domestic treble and claiming the world title, with their chief executive Paul Lakin sharing insights into how they reached the pinnacle of success so quickly and what it will take to maintain that momentum. The club’s decision to move their home game to Las Vegas for the World Club Challenge against Leeds Rhinos was a bold strategic move aimed at raising their global profile. Despite the financial challenges posed by having to cover all their own costs, Hull KR believed their fanbase was strong enough to support such an ambitious venture. Lakin emphasized that this decision was not taken lightly but seen as a once-in-a-lifetime opportunity to showcase their team on the world stage. The success of previous events in Las Vegas, such as Wigan v Warrington, highlighted the potential for massive exposure and ticket sales. Hull KR’s strategy revolves around continuously pushing boundaries to grow their brand and fanbase, even if it means facing an intense schedule. Reflecting on their journey, Lakin revealed that the team had imagined scenarios where winning the Grand Final could lead directly to a World Club Challenge in Las Vegas. This forward-thinking mindset allowed them to seize opportunities as they arose, culminating in their historic achievements this season. The club’s ability to adapt and take calculated risks has been key to their rapid rise to prominence. For sports fans, Hull KR’s story is compelling because it exemplifies the power of ambition, innovation, and strategic planning in achieving success at the highest level. Their approach offers insights into how other teams might balance financial constraints with the desire for global recognition. As they prepare for their clash with Leeds Rhinos, the focus will be on whether they can sustain this momentum and continue building a legacy that extends far beyond their local fanbase.

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Originally published on Guardian Sport on 2/26/2026