What creatives can learn from the Frida Baby controversy
Creative Bloq
by Joe Foley February 15, 2026
AI-Generated Deep Dive Summary
Frida Baby's recent controversy highlights the fine line brands walk when blending humor with sensitive topics. Once celebrated for their bold marketing that addressed parenting's raw realities, Frida Baby faced backlash after sexual innuendos in product packaging and old social media posts resurfaced online. The outrage stemmed from the juxtaposition of playful language with infant care products, offending many parents who found it inappropriate.
The brand's journey began in 2014 with a nasal aspirator, later expanding to include thermometers and postpartum kits. Frida Baby's humor aimed to alleviate parenting stress but often pushed boundaries. When a viral social media post exposed their past content, including phrases like "How About A Quickie?" on a thermometer and innuendos in baby care products, the public reacted strongly, calling for boycott
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Originally published on Creative Bloq on 2/15/2026