What Must Igor Tudor Do To Save Tottenham From Relegation?

Forbes Business

by Graham Ruthven, Contributor

February 20, 2026

AI-Generated Deep Dive Summary

Tottenham Hotspur has appointed Igor Tudor as its new interim manager to steer the club away from a looming threat of relegation. With the team struggling in the Premier League and fans losing faith, Tudor faces an immediate challenge to stabilize the squad, improve results, and restore confidence both on and off the pitch. His success will not only determine the club's footballing future but also have significant implications for its financial health and investor relations. Tottenham's recent poor form has created a crisis, leading to the abrupt departure of manager Ante Conte in November 2023. The board swiftly turned to Tudor, a relatively unknown quantity with limited high-profile managerial experience, to fill the void. While Tudor brings some tactical knowledge from his time as a coach and assistant manager, his ability to turn around Tottenham's fortunes will be closely monitored by fans and stakeholders alike. The challenge for Tudor is immense. He must quickly implement changes to halt the team's slide in the league table, rebuild trust with players and supporters, and deliver tangible results before the end of the season. His performance will also influence whether the club can maintain its financial stability, as a relegation or continued poor form could lead to decreased transfer income, reduced merchandise sales, and potential sponsor concerns. For readers interested in business, this situation highlights the interconnectedness of sports management and financial outcomes. Tottenham's ability to retain its Premier League status—and thus access to lucrative TV rights and commercial deals—depends heavily on Tudor's leadership. His success or failure could set the tone for the club's future investments, partnerships, and overall market value. In a high-stakes environment, Igor Tudor's next moves will be crucial not just for Tottenham's footballing legacy but also for its business viability. The pressure is on for him to deliver results quickly, as the clock ticks on his interim role and the club's financial future hangs in the balance. Whether he can turn things around will be one of the most closely watched stories in sports business this season.

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Originally published on Forbes Business on 2/20/2026