What’s Next For Alysa Liu And Team USA’s ‘Blade Angels’ After Milan Cortina?

Forbes Business

by Caroline Price, Contributor

February 23, 2026

AI-Generated Deep Dive Summary

The story of Team USA's figure skating trio, affectionately known as the "Blade Angels," is one of resilience and triumph. After overcoming significant political challenges and delivering an extraordinary performance at the Milan Cortina event, the group has set its sights on the upcoming World Championships. Their journey from adversity to gold highlights the power of perseverance and unity in achieving greatness. The "Blade Angels" faced intense scrutiny and criticism leading up to the competition, with some questioning their eligibility and the validity of their achievements. Despite these obstacles, Alysa Liu and her teammates showcased exceptional skill and determination, earning a well-deserved gold medal. Their victory not only elevated their status as top-tier athletes but also brought attention to the broader challenges faced by athletes in international competitions. From a business perspective, the "Blade Angels'" success has significant implications. Their story underscores the importance of brand visibility and sponsorships in sports. The trio's ability to overcome adversity has made them relatable figures, attracting media coverage and public interest. This heightened exposure can translate into lucrative deals and partnerships, further solidifying their place as influential athletes. Moreover, the "Blade Angels'" journey highlights the economic impact of high-profile sports events. Their participation in the World Championships is expected to generate substantial revenue through ticket sales, merchandise, and broadcasting rights. The global appeal of figure skating, combined with the charisma of these young athletes, positions them as key drivers of growth in the sport's business landscape. As they prepare for future competitions, Alysa Liu and her teammates are poised to make an even greater impact. Their story serves as a reminder that success is not just about talent but also about resilience and adaptability. For readers interested in business, their journey offers valuable insights into the interplay between sports, marketing, and economic growth.

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Originally published on Forbes Business on 2/23/2026