Where Is the GOP’s Digital Response?
RealClearPolitics
by Corey Vale, RealClearPoliticsFebruary 20, 2026
AI-Generated Deep Dive Summary
Fresh off a series of election victories, Democrats are capitalizing on their digital strategy to build momentum toward a potential "blue wave." While Republicans have struggled to adapt to the evolving media landscape since Donald Trump's 2024 defeat, Democrats have invested heavily in new platforms and influencers, creating content that resonates with younger voters. This shift has allowed them to outpace traditional political messaging and secure key victories, particularly among women and independent voters.
The article highlights how Republicans' reliance on outdated channels like cable news and linear TV is failing to connect with modern audiences. Data shows that voters under 65 are increasingly streaming content, making digital platforms the primary battleground for persuasion. Democrats have embraced this shift by using targeted ads, behavioral data, and connected TV formats to reach specific demographics effectively. Meanwhile, Republicans' ad spending has yielded limited returns due to their failure to adopt these advanced strategies.
This digital divide matters deeply for readers interested in politics because it underscores a fundamental transformation in how campaigns engage with voters. The ability to harness data-driven targeting and authentic messaging is no longer optional—it’s a critical factor in winning elections. As the 2026 cycle approaches, smart campaigns will leverage behavioral IDs and real-time viewing data to connect with persuadable voters, while those stuck in the past risk irrelevance.
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Originally published on RealClearPolitics on 2/20/2026