While fans hate Fanatics, the company didn't botch Red Sox jerseys - Los Angeles Times
Los Angeles Times
by A.J. PerezFebruary 22, 2026
AI-Generated Deep Dive Summary
Fanatics, a leading sports apparel company, has faced significant criticism from fans and on social media, particularly over issues like merchandise shortages during the Super Bowl. However, while the company has been a target of blame, it is not solely responsible for all missteps. For instance, despite fan dissatisfaction with the Red Sox's new home jerseys, Fanatics emphasized that the design was chosen by the team and executed according to their specifications.
Fanatics' growth under CEO Michael Rubin has transformed them into a billion-dollar enterprise employing 22,000 people. This expansion has also brought increased scrutiny, including accusations of monopolistic practices and poor product quality. While the company has faced backlash, it has also engaged with critics through meetings and clarifications to address concerns.
The Red Sox controversy highlights that issues like jersey design and production are often collaborative efforts between teams and manufacturers. Fanatics maintains that they work closely with teams, such as the Red Sox, to create products aligned with their branding. The company's response to criticism has included both apologies and explanations, emphasizing their commitment to meeting high fan expectations.
This situation underscores the complexities of sports merchandise production, where blame can often be misplaced. Fanatics' role in the industry is significant, but responsibility for issues may lie elsewhere, such as with team decisions or other vendors. Understanding these dynamics helps fans and consumers evaluate criticism fairly and hold all parties accountable appropriately.
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Originally published on Los Angeles Times on 2/22/2026