Why, after 30 years of secrecy, our brand agency decided to step into the spotlight
Creative Bloq
by Theron Bigland February 19, 2026
AI-Generated Deep Dive Summary
After three decades of operating behind the scenes as "the biggest agency you’ve never heard of," Bristol-based brand agency Epoch has decided to step into the spotlight. Known for its principle of prioritizing clients over self-promotion, the agency recently redefined its positioning with a new tagline: *"We build brands that build bonds."* This shift reflects its commitment to fostering human connections and emotional impact in branding while adapting to the fast-paced changes in the design and marketing industry.
The decision came as Epoch faced evolving challenges, including shifting client relationships, remote work dynamics attracting global talent, and rapid technological advancements. These factors compelled the agency to rethink its approach. By embracing its "people first" ethos, Epoch has started openly showcasing its work, celebrating successful campaigns, and highlighting its commitment to sustainability through B-Corp certification. The agency also launched the Epoch Academy, an initiative aimed at nurturing the next generation of design talent.
This new strategy has already yielded results, with strengthened client relationships, increased visibility, and record attendance at university visits. Theron Bigland, CEO of Epoch, emphasizes that while the world of branding is changing, the core principles of human-centered design remain timeless. By focusing on building meaningful bonds between brands and their audiences, Epoch is carving a distinct identity in the industry—a balance of tradition and innovation.
For readers interested in design and branding, Epoch’s story highlights the importance of adaptability and staying true to one's values in a rapidly evolving
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Originally published on Creative Bloq on 2/19/2026