Why Chinese people spend so much on food
The Economist
February 26, 2026
AI-Generated Deep Dive Summary
During the Chinese Spring Festival, food consumption reaches new heights as families gather to celebrate, reflecting both tradition and modern affluence. The festival, which typically spans around a week, is not just about reunion but also about indulgence in culinary delights. From luxurious feasts featuring traditional dishes like whole fish symbolizing abundance to innovative delicacies such as "swallow skin" wontons and kombucha-flavored drinks, the emphasis on food highlights its role as a key component of cultural identity and happiness.
The Spring Festival serves as a microcosm of China's evolving relationship with food. While it remains deeply rooted in tradition, modernization has introduced new dimensions to dining experiences. In cities like Fuzhou, people savor fusion foods that blend local flavors with contemporary tastes, showcasing the dynamic nature of Chinese cuisine. This phenomenon is not isolated but part of a broader trend where food spending reflects economic prosperity and shifting consumer preferences.
From a business perspective, China's growing appetite for high-quality food products presents significant opportunities. The festival season drives demand for premium goods, benefiting both local industries and global exporters. As the middle class expands, so does the market for luxury foods, indicating a shift in consumption patterns that aligns with broader economic growth strategies. This trend underscores how cultural traditions can intersect with economic development, creating new avenues for businesses to tap into.
Ultimately, the Spring Festival's focus on food spending reveals much about China's
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Originally published on The Economist on 2/26/2026