Why Indonesia’s president wants clay roofs on all homes
South China Morning Post
by Resty Woro YuniarFebruary 20, 2026
AI-Generated Deep Dive Summary
Indonesia’s President Prabowo Subianto has proposed an initiative to replace corrugated zinc roofs with clay tiles nationwide, aiming to enhance the country's aesthetic appeal, improve home comfort, and support a struggling industry. He believes that the widespread use of zinc roofing contributes to a "rusty" image that deters tourists and makes homes hotter in Indonesia’s tropical climate. The president emphasized the importance of restoring traditional roof-tile manufacturing, which he claims can be cost-effective by utilizing local materials like soil mixed with waste products, such as coal.
However, this ambitious plan, termed "gentengisasi," faces several challenges. Environmentally, producing clay tiles could strain resources and increase carbon emissions. Additionally, many homes may require structural modifications to support the weight of clay tiles, which could be costly. Resistance from regions outside Java is also a concern, as cultural and economic factors might lead to opposition.
The initiative highlights Prabowo’s focus on blending tradition with modern needs while addressing environmental and economic concerns. While it aims to enhance tourism and revitalize industries, its success will depend on overcoming technical and logistical hurdles, ensuring sustainable practices, and gaining public support across diverse regions of Indonesia.
This plan underscores the intersection of cultural preservation, environmental sustainability, and economic development in Indonesia. By promoting traditional materials like clay tiles, Prabowo seeks to create a more visually appealing and thermally comfortable living environment, which could attract tourists and boost local economies. However, the implementation faces significant challenges that require careful planning and stakeholder collaboration to achieve its goals effectively.
In conclusion, President Subianto’s push for clay roofs reflects his multifaceted approach to addressing national image, environmental sustainability, and economic growth. While the initiative has potential benefits, its success hinges on overcoming technical, financial, and cultural barriers to create a more sustainable and appealing future for Indonesia's homes.
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Originally published on South China Morning Post on 2/20/2026
