Why Man United fan's viral haircut challenge might not end anytime soon - ESPN

ESPN

by ESPN

February 23, 2026

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Frank Ilett, a Manchester United fan known as "The United Strand," has gained viral fame due to his unique haircut challenge: he won't cut his hair until the club secures five consecutive wins. The challenge began in October 2024, and despite Man United's struggles, Frank remains committed, with over 500 days since his last trim. His campaign has become a major talking point among fans, players, and media, even drawing comments from legends like Paul Scholes and Wayne Rooney. The challenge initially started as a lighthearted gesture to entertain fans during a difficult period for the club. However, it has persisted far longer than expected, with Frank now sporting a long, unkempt hairstyle. Despite his determination, Man United's inconsistent performance on the field means his challenge shows no signs of ending soon. With only 12 games left in the season, Frank is racing against time to see if the team can achieve the elusive five-game streak before next season begins. While five-game win streaks are not uncommon in football, Man United's recent history has made this goal particularly challenging. The club last achieved such a feat in early 2024, and since then, they have faced numerous setbacks. Frank's journey has become a cultural phenomenon, blending humor with the frustrations of being a long-suffering fan. His story highlights the passionate loyalty of supporters who will go to great lengths to show their dedication to their team. The challenge also sheds light on the broader context of Man United's season. Despite remaining in fourth place and pushing for Champions

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Originally published on ESPN on 2/23/2026