Why South Korea’s Hallyu heroes find taxes so … taxing
South China Morning Post
by David D. LeeFebruary 15, 2026
AI-Generated Deep Dive Summary
South Korea's Hallyu stars are grappling with a growing issue: tax controversies that overshadow their international success. Take Kim Seon-ho, the actor behind *Can This Love Be Translated?*, whose career saw a promising resurgence after a 2021 hiatus fueled by a Netflix hit and global acclaim. However, this momentum was derailed when reports surfaced alleging he used a theatrical production company registered at his home under his parents' names to minimize his tax liabilities. While his agency denied these claims, the incident highlights the broader challenges facing Korean entertainment figures in navigating complex tax laws.
The context of South Korea's stringent tax regulations for artists and entertainers is key. The government imposes heavy taxes on their earnings, often detaining them without trial if officials suspect tax evasion. This has led some celebrities to explore creative loopholes, such as founding companies under family members' names or incorporating overseas. Such strategies are increasingly coming under scrutiny, with authorities tightening regulations to prevent financial misconduct.
Public perception plays a significant role in this debate. Fans and critics alike demand transparency from their idols, with any hint of tax evasion potentially damaging an artist's reputation. This case underscores the need for greater accountability in the entertainment industry, both locally and internationally. As South Korea's cultural influence expands, so does the spotlight on how its stars manage their financial affairs.
This issue also holds global relevance, as it raises questions about the ethical practices of entertainers and the systems that regulate them. The Hallyu wave has made Korean artists household names worldwide, making their off-stage challenges a matter of growing international interest. The outcome of such cases could set precedents for how transparency is valued in the entertainment industry on a global scale.
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Originally published on South China Morning Post on 2/15/2026