Why this ancient custom requires kids to ‘sell ignorance’ on Chinese New Year’s Eve
South China Morning Post
by Alice YanFebruary 25, 2026
AI-Generated Deep Dive Summary
The ancient Chinese custom of "selling ignorance," known as *mai meng dong* or *mai chi dai*, offers a fascinating glimpse into centuries-old New Year traditions. Originating during the North Song dynasty (960-1127), this playful ritual involved children running through streets after the New Year’s Eve feast, shouting “selling ignorance” to symbolize shedding foolishness and embracing wisdom in the new year. This lively practice began in Bianjin, the capital of the North Song dynasty, now modern-day Kaifeng, Henan province.
The tradition spread across China as the North Song court moved southward, becoming popular among children for hundreds of years. During the custom, kids would approach pass
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Originally published on South China Morning Post on 2/25/2026