Why UMG U.K.’s Globe Is Pushing Deeper Into Scripted Content With Globe Originals and Multi-Hyphenates

Hollywood Reporter

by Georg Szalai

February 24, 2026

AI-Generated Deep Dive Summary

Universal Music Group (UMG) U.K.'s Globe division is expanding its focus beyond music licensing into original scripted content through its Globe Originals initiative. This new unit aims to create films where music serves as the creative driving force, offering artists and musicians new avenues for storytelling and career growth. By collaborating with renowned directors, producers, and creatives like Quentin Tarantino and Shannon McIntosh, Globe Originals is producing projects such as *Falling*, *Dusty vs Dusty*, and *Annie Oakley Hanging*, which blend music-driven narratives with compelling storytelling. These efforts reflect a growing demand for music to play a central role in audiovisual content, aligning with the evolving interests of artists looking beyond traditional music releases. Globe Originals has already made an impact with films like *Hamnet* and *Nostalgie*, earning critical acclaim and awards. The unit’s approach involves reverse-engineering the filmmaking process by starting with a strong musical foundation, as seen in projects like *Annie Oakley Hanging*, where the original soundtrack is created before the film itself. This innovative method allows for a deeper integration of music into storytelling, making it a key differentiator in the entertainment industry. The expansion into scripted content also highlights the increasing importance of multi-talented creatives who can work across music and screenwriting. Artists like Dan Smith (lead singer of Bastille) are central to this shift, contributing not only as performers but also as composers and writers. This trend caters to a new generation of artists seeking broader creative expression beyond traditional music careers. By fostering partnerships with industry veterans and emerging talents, Globe Originals is positioning itself at the forefront of a dynamic evolution in entertainment, where music and storytelling intersect seamlessly. This shift matters to readers interested in entertainment because it underscores a transformative period in how stories are told and consumed. With music playing an increasingly pivotal role in films, TV shows, and streaming content, Globe Originals’ approach not only opens new opportunities for artists but also enriches the narratives that audiences engage with. By blending creativity, collaboration, and innovation, this initiative is setting a new standard for music-driven storytelling, ensuring that Universal Music Group remains a leader in shaping the future of entertainment.

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Originally published on Hollywood Reporter on 2/24/2026