Willy Chavarria puts on a live noir show during Paris Fashion Week - Los Angeles Times
Los Angeles Times
by Andrea FloresJanuary 24, 2026
AI-Generated Deep Dive Summary
Willy Chavarria, a groundbreaking Chicano designer, delivered an unforgettable theatrical experience during Paris Fashion Week 2026 with his latest collection, *Eterno* ("eternity"). Known for blending streetwear aesthetics with historical influences like the 1940s Zoot suit, Chavarria transformed his show into a live film noir spectacle. The event, held at Paris Fashion Week Menswear Fall/Winter 2026-27, featured over 2,000 guests witnessing a dynamic performance by top Latino artists and a telenovela-inspired storyline. Highlights included sultry singer Mon Laferte setting the tone with her track "Femme Fatale," Puerto Rican heartthrob Lunay performing his hit "Ojala," and lowrider bikers rolling onto the runway to Too Short’s "Just Another Day" while rapper Lil Mr. E paid tribute to Chavarria’s Chicano designs. The show also showcased the debut of the Latin boy group Santos Bravos, whose pop song "0%" brought cheer to the audience.
Chavarria has consistently used his platform to highlight Latino talent and culture. In 2024, he collaborated with sierreño group Yahritza y Su Esencia to open his Spring/Summer 2025 collection, *América*, which celebrated the promise of the American dream under the American flag. At the 2024 Council of Fashion Designers of America Fashion Awards, where he was named Menswear Designer of the Year, Chavarria invited Latino celebrities like Danny Ramirez and J Balvin to showcase his oversized silhouette pieces. His work often carries a political edge; in 2025, he recreated
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Originally published on Los Angeles Times on 1/24/2026