With Niche Tech World References, Vibe Hopes Its Billboards Reach Start-Up Insiders
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by Natallie Rocha and Minh ConnorsFebruary 17, 2026
Billboards that wouldn’t make sense to people outside the tech industry have become common in the Bay Area. One company took the microtargeting game to another level.
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Originally published on NYT Homepage on 2/17/2026