Would you pay $49 a month to drink recycled wastewater?

Grist

by Matt Simon

February 20, 2026

AI-Generated Deep Dive Summary

A recent survey reveals that rural Americans are willing to pay an average of $49 per month for recycled wastewater, highlighting a growing acceptance of water reuse as a solution to dwindling water supplies. As urban populations expand and droughts become more frequent, communities are increasingly turning to treated wastewater for drinking purposes. This process involves advanced filtration techniques like reverse osmosis and UV light treatment, making the water safe and even mineral-rich if properly supplemented. The study, conducted by University of Rhode Island economist Todd Guilfoos, found that small towns with fewer than 10,000 residents are particularly open to paying for recycled water. While individual contributions might not cover infrastructure costs, community-wide efforts and government funding can make such systems feasible. The shift toward water reuse is driven by both economic necessity and environmental urgency, as unsustainable water extraction from aquifers leads to subsidence—a serious issue in agricultural regions like California’s San Joaquin Valley. Recycled water systems are already in use across the American West, with states like Nevada reusing 85% of their water and Arizona achieving a 52% reuse rate. These systems not only alleviate water shortages but also reduce strain on natural resources, offering a sustainable solution to long-term water challenges. As climate change exacerbates drought conditions, the adoption of wastewater recycling could become critical for ensuring water security in both urban and rural areas. Despite initial concerns about the “yuck factor,” studies show that public acceptance grows when communities understand the benefits. The willingness to invest in recycled water reflects a broader recognition of the need for innovative solutions to combat climate-related water scarcity. This approach not only addresses immediate shortages but also supports long-term environmental sustainability, making it a key strategy for resilience in the face of climate change.

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Originally published on Grist on 2/20/2026