Would you shovel snow after a historic blizzard for $30 an hour? These 3 New Yorkers did
Business Insider
February 28, 2026
AI-Generated Deep Dive Summary
A historic winter storm dumped up to 20 inches of snow on New York City, prompting Mayor Zohran Mamdani to launch an emergency snow-shoveling program offering $30 per hour—a significant increase from the previous rate of $20—to encourage residents to clear crosswalks, bus stops, and fire hydrants. Over 7,000 New Yorkers signed up for the initiative, which began in 1897 but was revitalized this year due to the storm's severity. The program not only helped clear snow but also fostered a sense of community among participants.
Among those who joined were individuals like Barbara Leung, a sales operations director, who shoveled in Chinatown primarily to give back to her community and ensure safer paths for others, including her elderly relatives. Similarly, Stephen Bolles, a stand-up comedian and part-time handyman, found the experience rewarding, with neighbors offering gratitude and even gifts like Gatorade. Ciara Leynes, an unemployed former real estate agent, saw the program as an opportunity to earn income during a tough month.
The shovelers described grueling physical work but also highlighted the camaraderie they felt while clearing snow alongside strangers who shared a common goal. Many praised Mayor Mamdani and the city’s approach to involving residents in emergencies. Despite challenges like breaking shovels, the program proved effective, with sidewalks cleared more thoroughly than during previous storms.
This initiative not only addressed the immediate crisis but also showcased the power of community-driven solutions. For businesses and policymakers, it highlights how financial incentives can mobilize large-scale efforts while fostering positive public perception. The program’s success
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Originally published on Business Insider on 2/28/2026