Xbox’s New Boss Promises Not To Flood It With ‘Soulless AI Slop’
Kotaku
by Zack ZwiezenFebruary 20, 2026
AI-Generated Deep Dive Summary
Asha Sharma, former head of Microsoft’s AI division, has transitioned to lead Xbox, bringing a fresh perspective to game development. In her new role, she emphasizes the importance of creating “great games” through human creativity rather than relying excessively on AI. Sharma’s approach reflects a shift away from flooding the market with generic AI-driven content, focusing instead on high-quality, meaningful experiences for players.
Under her leadership at Microsoft’s AI division, Sharma gained extensive experience in integrating AI into various industries, including gaming. However, she now prioritizes human-centric development, ensuring that Xbox’s future projects maintain authenticity and depth. This shift aligns with growing concerns among gamers about the overuse of AI in game creation, which can sometimes lead to repetitive or uninspired outcomes.
Sharma’s vision for Xbox highlights a balance between technological innovation and artistic expression. While AI tools can enhance creativity, they should serve as aids rather than replacements for human talent. This strategy aims to preserve the soulful, handcrafted elements that make games memorable and engaging.
This focus on human-driven development matters deeply to gaming enthusiasts who value storytelling, character depth, and unique gameplay mechanics. By prioritizing authenticity, Sharma’s Xbox is likely to attract a loyal audience seeking meaningful entertainment experiences. Her approach underscores the importance of preserving the artistry in game design while
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Originally published on Kotaku on 2/20/2026