Yes, consumers in China are consuming again. It’s just not their No. 1 priority these days.
MarketWatch
by Tanner BrownFebruary 27, 2026
Retail sales are still rising, but record household savings, stepped-up gold buying and reined-in income expectations suggest the population of the world’s second largest economy is now prioritizing security over splurges — with consequences for global brands and investors.
Verticals
financemarkets
Originally published on MarketWatch on 2/27/2026