‘You’re the SBS guy!’ How Robbie became the ‘voice that Australia trusts’

Sydney Morning Herald

by Myffy Rigby

February 25, 2026

AI-Generated Deep Dive Summary

‘You’re the SBS guy!’ How Robbie became the ‘voice that Australia trusts’ explores the unique and often underappreciated world of voice-over artists, highlighting how one individual, Robbie, has risen to become a trusted and recognizable voice in Australian media. The article delves into the challenges and opportunities faced by those who work behind the scenes, using their voices to convey messages across various platforms, from audiobooks to advertisements. Voice-over artists often lead solitary careers, with little interaction beyond brief sessions at recording studios or even working from home. This can be both isolating and fulfilling for individuals who thrive on creative freedom and enjoy diverse projects. Aimee Horne, a prominent voice actor known for her dynamic and energetic delivery, shares how she transitioned from stage acting to voice-over work, finding excitement in the fast-paced nature of the job and its constant variety. Similarly, Nikos Andronicos, whose cheerful tone is familiar to Sydney ferry passengers, likens his role to that of a session musician, where adaptability and spontaneity are key. Despite the creative rewards, the industry presents significant challenges, including irregular work schedules and the pressure to maintain a versatile skill set in an increasingly competitive landscape. The rise of AI further complicates the field, as voice-over artists must continually prove their unique value in a world where technology can replicate speech with increasing accuracy. Robbie’s journey from obscurity to becoming a recognizable and trusted voice underscores the importance of individuality and adaptability in this demanding profession. Ultimately, the article emphasizes why this matters: voice-over artists play a crucial role in shaping how audiences perceive brands, stories, and messages. Their work is integral to the entertainment and advertising industries, yet their contributions often go unnoticed. By highlighting Robbie’s story, the piece sheds light on the significance of these unsung heroes who use their voices to connect with listeners and create lasting impressions. For anyone interested in the world of voice acting or the broader creative industries, this article offers a compelling glimpse into the lives

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Originally published on Sydney Morning Herald on 2/25/2026