Zach Top: The Grammy winner bringing traditional country music to new audiences

BBC World

February 20, 2026

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Zach Top, a rising star in country music, made history by winning the first-ever Grammy Award for Best Traditional Country Album for his album *Ain't In It For My Health*. This victory not only marked a significant moment for traditional country music but also highlighted Top’s unique ability to connect with modern audiences. Known for his raw and authentic style, Top has been praised for bringing old-school country sounds to younger listeners, who are drawn to the simplicity and realness of his music. His win, which came after being nominated alongside legends like Willie Nelson, underscores a growing shift in the industry toward recognizing traditional roots amid contemporary influences. Top’s journey to fame is itself an inspiring story. Growing up in Washington state, he began playing music with his siblings at just seven years old. Despite only emerging onto the country scene two years ago, Top has quickly gained a dedicated fanbase, with over six million monthly listeners on Spotify. His success lies in his ability to stay true to his musical roots while resonating with a new generation of fans. Tracks like *I Never Lie* and *South of Sanity* showcase his traditional style, which he attributes to his early love for classic country songs. This authenticity has not only earned him critical acclaim but also a Grammy, solidifying his place as a pivotal figure in the genre’s evolution. The introduction of the Best Traditional Country Album category at this year’s Grammys reflects a broader recognition of the genre’s diverse appeal. While contemporary country has often dominated awards, Top’s win alongside Jelly Roll’s victory for best contemporary country album signals a celebration of both roots and innovation. This shift is particularly significant in today’s music landscape, where fans are increasingly seeking out raw and authentic

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Originally published on BBC World on 2/20/2026