Content Calendar Calculator
Overview
Plan your social media content calendar with optimal posting times, content mix recommendations, and weekly scheduling for Instagram, TikTok, YouTube, LinkedIn, and more.
Key Facts
| Field | Value |
|---|---|
| Calculator ID | content-calendar |
| Category | Business |
| Vertical | Business & Career |
| App route | /verticals/business/content-calendar |
| API endpoint | /api/public/calculate?id=content-calendar |
Inputs
| Input ID | Label | Type | Required | Default | Constraints |
|---|---|---|---|---|---|
platform | Platform | select | Yes | instagram | - |
postsPerWeek | Posts Per Week | number | Yes | 5 | min 1, max 50 |
planningWeeks | Planning Duration (weeks) | number | Yes | 12 | min 1, max 52 |
businessType | Business Type | select | Yes | b2c | - |
How to Use
- Choose Your Platforms — Select which social media platforms you want to plan content for
- Set Your Goals — Define your posting frequency and content mix for each platform
- Generate Your Schedule — Get optimal posting times and a weekly content calendar tailored to your platforms
Result Surfaces
| Output | Display Type | Format |
|---|---|---|
| Computed results | result-card | - |
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FAQ
How often should I post on social media?
Ideal posting frequency varies by platform: Instagram 3-7 posts/week + daily stories, TikTok 1-3 videos/day, YouTube 1-3 videos/week, Twitter 3-10 tweets/day, LinkedIn 2-5 posts/week, Facebook 3-7 posts/week. Consistency matters more than volume. Start with what you can sustain long-term.
What are the best times to post on social media?
Best times vary by platform and audience. Generally: Instagram 11 AM-2 PM weekdays, TikTok 9 AM-12 PM Tuesday-Thursday, YouTube 2-4 PM Thursday-Friday, Twitter 8-10 AM weekdays, LinkedIn 8-10 AM and 5-6 PM Tuesday-Thursday. Test different times and analyze your analytics to find what works for your audience.
What should my content mix be?
Follow the 80/20 rule: 80% valuable content (educational, entertaining, inspirational), 20% promotional. For B2C: 30% educational, 30% entertaining, 20% promotional, 20% other. For B2B: 50% educational, 15% promotional, 25% thought leadership, 10% other. Adjust based on what resonates with your audience.
Evidence
src/lib/calculators/registry.ts(metadata)src/lib/calculators/page-registry.ts(page/HowTo metadata)src/lib/calculators/business/content-calendar.ts(calculator config)
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