Engagement Rate Calculator
Overview
Calculate social media engagement rate for Instagram, TikTok, YouTube, and more. See likes, comments, shares, and overall engagement metrics.
Key Facts
| Field | Value |
|---|---|
| Calculator ID | engagement-rate |
| Category | Business |
| Vertical | Business & Career |
| App route | /verticals/business/engagement-rate |
| API endpoint | /api/public/calculate?id=engagement-rate |
Inputs
| Input ID | Label | Type | Required | Default | Constraints |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
How to Use
- Select Platform — Choose Instagram, TikTok, YouTube, Facebook, Twitter, or LinkedIn
- Enter Metrics — Input follower count, likes, comments, shares, and views (if video)
- View Analysis — See engagement rate, performance rating, benchmarks, and monetization potential
Result Surfaces
| Output | Display Type | Format |
|---|---|---|
| Computed results | result-card | - |
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FAQ
What is a good engagement rate?
Varies by platform. Instagram: 3-5% excellent, 1-3% good. TikTok/YouTube: 5-10% excellent, 3-5% good. Facebook: 1-2% excellent. Twitter: 0.5-1% excellent. Smaller accounts (<10K) typically have higher ER (5-10%) than mega accounts (1-3%).
Why is my engagement rate dropping?
Common causes: posting inconsistently, follower growth without engagement growth (bots/inactive), algorithm changes, content not resonating with audience, wrong posting times, or engagement bait penalties. Focus on quality over quantity.
Are comments more valuable than likes?
Yes! Comments are 2-3x more valuable than likes for engagement quality. They signal deeper interest, boost algorithm ranking more, and indicate community building. Aim for at least 5-10% comment rate (comments / total engagements).
Evidence
src/lib/calculators/registry.ts(metadata)src/lib/calculators/page-registry.ts(page/HowTo metadata)src/lib/calculators/business/engagement-rate.ts(calculator config)
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